Wondering how to sell your business? This article explains how to sell a business. It introduces you to the basic processes involved in selling a business and introduces you to key players (e.g. business brokers) that you may want to get involved.
For many small business owners, selling a business represents the culmination of their entrepreneurial career. You've worked very hard to build your business and make it what it is today. Now it's time to slow down and enjoy the fruits of your labor.
Ironically, your final task – selling the business – can also be the most stressful. One way to minimize that stress is to take a deep breath and begin to deliberately work through a step by step process.
Step #1: Self-assessment
The first thing you need to do is to assess your reasons for wanting to sell the business. You have to be 100% sure about your decision because once it's done there is no turning back. This is also the time to ask yourself what you hope to achieve in the selling process, i.e. what is the minimum amount you can afford to receive for your company.
Step #2: Valuation
Business valuation can be tricky. Discerning a fair and objective price for your company will require you to calculate its worth based on one or more generally accepted methods of business valuation. Do your best to set aside your emotional connection to your company. Otherwise you are likely to end up an inflated value for your company that is out of line with the market.
Step #3: Get your business ready for sale
When you sell a house, there are usually things that need to be done to prepare it for sale and make it presentable to potential buyers. The same is true when you sell your business. Potential buyers will want to examine assets such as buildings and equipment firsthand. But they'll be even more interested in your business' financial statements.
With the help of your accountant, prepare a packet of financial information that accurately reflects the financial condition of your business. Make copies of it to be used later when you begin to meet with potential buyers.
Step #4: Consult with a team of professionals
Once you have done what you can to prepare your business for sale, it's time to bring in the pros – an accountant and lawyer for sure, and possibly even an appraiser and business broker. The pros may suggest may make additional suggestions regarding valuation and preparation. However, don't feel the work you have done beforehand is wasted. By doing some of the work in advance, you gain perspective about the selling process. You might also save a little money.
Step #5: Screen potential buyers
Not everyone who expresses interest in your business will be a serious buyer. Some people shop for businesses like other people window shop for shoes. The problem is that showing your business to potential buyers takes time. Rather than waste your time with insincere customers, it is much better to screen buyers in advance and only meet with those who are truly serious.
Note: Do not give out any information about your business until you have pre-qualified potential buyers! It is not unheard of for competitors to disguise themselves as buyers in order to gain information about the competition.
Step #6: Finalize the sale
Once a deal has been negotiated it is up to the attorneys and lenders to finalize the sale. All you have left to do is sign a few papers and ride off into the sunset.